Who is Hoppekids?
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In October 2021, Hoppekids got a new logo. The fiery red heart you used to see above the “i” in our logo, has been given new life and has been replaced by a vivid green heart.
Now, this doesn’t mean we’ve lost our flaming red passion for children’s furniture. On the contrary! We feel refreshed, renewed, and ready to take on the world – with Heart & Soul.
Since 1995, Hoppekids mission of creating the safest and most sustainable children’s furniture has reached new audiences and customers globally. We have been – and are still – producing children’s furniture with heart and soul. An agenda which has been reflected in our logo with a warm red heart.
Over time, Hoppekids has evolved and grown into a sustainable front runner, having achieved the Nordic Swan Ecolabel as the first and (so far) the only for our modular children’s beds. We are now working towards a more circular business model, and we are certain this is the necessary path to take. There is no planet B, and we want to be part of the solution – not the problem.
We are clear about our mission and our path, but what about our logo?
We want our logo to be simple and true to the brand, but at the same time, it needs to encompass the work that we do and the mission we are working towards. We have decided to move our logo in a greener direction to match our mission of creating the safest and most sustainable children’s furniture.
With Heart & Soul
Hoppekids
Welcome to Hoppekids
To us, a children’s room is so much more than merely a room with furniture in it.
It’s the safe base from which your child explores the world, learns about big and small things and where the imagination can run wild. It’s also the place where your child can find peace and safety and where good sleep plays a big part.
Hoppekids’ mission is to create the safest and most sustainable children’s furniture, which promotes good sleep, play and creative learning.
Just like a children’s room isn’t just a room with furniture in it, children’s furniture isn’t just things which fulfill a practical role. Children’s furniture sometimes has to be a spaceship, a magic cave, a work space or a cozy reading nook.
They have to embrace play time – alone and with friends, learning and sleeping. And last – but not least: They have to be so safe and sustainable that they can follow your child through the adventures of their childhood and be passed on to a younger sibling.
Our own factory and sewing room
We have our own factory, which makes it easy to manage our products and the materials we use. Our wood, for instance, is carefully chosen based on a number of criteria in regards to quality, irregularities and – of course – that it is sourced from a sustainable forestry.
To minimize our waste, we use a computer to calculate how we cut the wood in the best possible way. We therefore have a surprisingly low amount of waste. Any waste is being used to produce energy for our production.
We have our own sewing room where our skilled seamstresses create the textiles for our universes. The applications on curtains and other textiles are handmade. We do this because we believe it gives you the best possible quality.
As a bonus, it’s also more fun to touch for a curious child who is developing their senses. All of our furniture is transported in flat packs. You have to build them yourself but we believe that it is worth it.
By packing our products like this, we ensure that we can deliver furniture without damage and impact the environment as little as possible as we avoid transporting unnecessary air.
What does the Nordic Swan Ecolabel mean for Hoppekids’ production – and for you?
For furniture – and for many other industries – the production is what makes the biggest impact on the environment. That is why we are striving to create furniture which has as long a life span as possible.
Furniture carrying the Nordic Swan Ecolabel has to live up to strict standards regarding their impact on environment and health, as well as their security and quality. Our beds should be able to be passed on from a bigger sibling to a smaller.
The bed should also always fit the child and the room in which it stands. That’s why our furniture is flexible and can be changed to always match your needs. It’s super easy - you can just add a module underneath your junior bed to make a brand-new high sleeper!
We are working closely with the Nordic Swan Ecolabel and it has been a pleasure going through our product’s life cycle – from before the wood is harvested and right until the bed has to be recycled. The result is a production which makes the least impact on the environment and exclusively use wood from sustainable sources.
It also means that our products have the least affect possible in your child’s room. This is ensured by exclusively using water-based lacquer. We usually say that it’s perfectly safe to “taste” our furniture because there are no harmful substances in them...but, honestly: They’re not nearly as tasty as chocolate!
It's all about the children
Hoppekids’ dream is to create a better future for the children. That’s the essence of everything we do. It is the heart and soul of our every day.
We fight for a better future by: Create the safest and most sustainable children’s furniture which promote the good sleep, playing and creative learning.
Constantly improve ourselves in regards to the standards for environment, health and quality that the 5 Nordic countries have made for the Nordic Swan Ecolabel. (read more on The Nordic Swan Ecolabel)
Involve ourselves in good initiatives which create a lasting changing for the children and those who fight for them (read more on Hoppekids Care - It's all about the children)
